Former Marine ready to launch Firehouse Subs in Manchester

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Pictured from left to right: The Pettit Family: Daniel, Julie, Karsen and Cody. Courtesy Photo

MANCHESTER, NH  – Firehouse Subs announces the grand opening of its first location in Manchester at 655 S. Willow St. The restaurant opened its doors to the public on Monday, Feb. 25, under the ownership of first-time Firehouse Subs franchisees Daniel and Julie Pettit.

This is the first restaurant for the Pettits and their first venture into the restaurant industry. Daniel Pettit grew up just outside of Concord, Mass., and started in the restaurant industry as a teenager. He went on to serve in the U.S. Marine Corps as a fighter pilot in Afghanistan and Japan for 12 years. His wife, Julie, is a speech and communications professor who has taught at universities around the country. The Pettits were drawn to the brand’s mission and commitment to public safety and providing lifesaving equipment to first responders through Firehouse Subs Public Safety Foundation.

 “After more than a decade in the Marines, I learned a lot about myself, my values and what it takes to be a leader,” Daniel Pettit said. “I was thrilled to find a brand that shares the same values and can’t wait to share Firehouse Subs’ hearty and flavorful food and commitment to the community to Manchester.”

Together, this husband and wife duo is dedicated to serving the community through hearty and flavorful food and giving back through Firehouse Subs Public Safety Foundation, which has granted more than $586,000 in New England.

The Manchester Firehouse Subs restaurant is open Monday through Friday from 10:30 a.m. to 9:30 p.m., Fridays and Saturdays from 10:30 a.m. to 10 p.m. and Sundays from 10:30 a.m. to 9 p.m. The restaurant will offer third-party delivery and in-house catering services.

Founded by former firefighting brothers, the Manchester restaurant décor reflects the founding family’s decades of fire and police service with gear and photos donated by the local fire department. It boasts a custom, hand-painted mural by Chief Mural Artist Joe Puskas that showcases the rich history of Manchester with an antique fire engine sitting side-by-side with a new fire engine in front of the town’s historic gaslight district sign and a brick mill that was the largest of its kind in the world. Since the opening of the first Firehouse Subs in 1994, Puskas and his team have painted more than 1,155 murals from his studio at Firehouse Subs Headquarters in Jacksonville, Fla.

The Firehouse Rewards digital loyalty program offers guests an opportunity to earn and redeem points for each restaurant visit through a smartphone app. Once registered, guests can order in-app and access recent orders, redeem points for free items, and receive exclusive offers, such as a free medium sub on their birthday, and more. The free app is available on Google Play and in the App Store.

In 2005, Firehouse Subs created the Firehouse Subs Public Safety Foundation, with the mission of providing funding, life-saving equipment and educational opportunities to first responders and public safety organizations. Many first responders make do with older equipment and have limited or no access to needed resources. The 501(c)(3) Firehouse Subs Public Safety Foundation has granted more than $40 million to hometown heroes in 48 states, Puerto Rico and Canada. Each restaurant recycles leftover, five-gallon pickle buckets, available to guests for a $2 donation to the Foundation. Donation canisters on register counters explain the nonprofit’s mission and collect spare change, while the Round Up Program allows guests to “round up” their bill to the nearest dollar. All funds raised benefit the Foundation. This year, Firehouse of America will donate a portion of all purchases at U.S. Firehouse Subs locations to Firehouse Subs Public Safety Foundation, resulting in a minimum donation of one million dollars.

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About Firehouse Subs

Celebrating 25 years of business in 2019, Firehouse Subs is a fast casual restaurant chain with a passion for Hearty and Flavorful Food, Heartfelt Service and Public Safety. Founded in 1994 by brothers and former firefighters Chris Sorensen and Robin Sorensen, Firehouse Subs is a brand built on decades of fire and police service, hot subs, steamed and piled high with the highest quality meats and cheeses and its commitment to saving lives through the establishment of the non-profit Firehouse Subs Public Safety Foundation. The founders are the real deal, the food is their creation and the restaurant is built upon a family of franchise operators who share their same passion for generously serving food and community. This year, Firehouse of America, LLC (franchisor for the brand) will donate a portion of all purchases at U.S. Firehouse Subs restaurants to Firehouse Subs Public Safety Foundation, resulting in a minimum donation of one million dollars. Firehouse Subs is consistently recognized as one of the leading brands in the U.S. among consumers. In 2018, Firehouse Subs was named the No. 1 brand in the restaurant industry that “Supports Local Community Activities” and ranks No. 1 among Fast Casual brands in “Food Quality” and “Taste and Flavor” in Technomic’s Consumer Brand Metrics rankings. Firehouse Subs was also named No. 2 in “America’s Favorite Fast Casual Chain” rankings by Technomic Ignite.