Startup Shindig celebrates entrepreneurs

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Two big checks, two big opportunities for winners of this year’s Accelerate NH Tech Alliance Shindig. Courtesy Photo

MANCHESTER, NH – The New Hampshire Tech Alliance hosted a Startup Shindig on May 30 at Oracle/Dyn in the Millyard.  Gray Chynoweth and Liz Hitchcock, the principals in the Millworks Fund II, awarded ceremonial big checks to two New Hampshire entrepreneurs:

  • Performology of Nashua led by Bilal Jordan, won $200,000. Performology designs software to automate rating employee performance.
  • Echo Ridge of Concord, headed by Jeff Allan, won $100,000. The company creates software to enable individuals or small groups to maximize their political power by navigating the landscape of politics in Washington, D.C

The event kicked off with Joshua Cyr, Director of Education & Acceleration for the NH Tech Alliance, talking about the importance of entrepreneurs for a healthy economy and why supporting entrepreneurs is so important.

“As I think back over the past five Accelerate NH cohorts I am inspired. The 45 businesses we have worked with through the program have grown, been funded, made hires, and bring in real revenue. These businesses are making their mark on NH and beyond. What we are here for today is not a celebration of people such as myself, who aid and support entrepreneurs. Rather we are here in a celebration of entrepreneurs themselves,” he said.

During the event 11 entrepreneurs pitched their startups:



PerformologyPerformology helps sales organizations align employee compensation with performance and company profitability, which causes an increase in daily sales activities and rapid growth! Performology is completely automated, which eliminates excel, manual errors, and countless hours of commission processing.

Echo RidgeEcho Ridge Corp. has developed a crowd-driven activism platform that will neutralize the influence of big money in politics.

Portsmouth’s Helios Hockey – Helios Hockey is developing technology that automatically captures ice hockey statistics in real time. The Team from MIT and the NHL is bringing the sport into the future.

Underground Overdrive of Barrington

ecoText of Durham – ecoText is revolutionizing how students obtain, engage and manage their textbooks. It is a low-cost service fee embedded within the tuition to make the action of getting textbook is no longer an “out of pocket cost.”Canopus Water Technologies of Windham – Canopus Water Technologies is a developer and manufacturer of non-chemical water disinfection products. Our products provide best in class sanitation performance for residential, industrial and commercial applications.

IDEAL Energy Cooperative of Brentwood – IDEAL Energy is a national purchasing cooperative for independent energy retailers that aggregates fuel, equipment and business services. IDEAL Energy exists to provide reliable, secure, local heating and transportation energy solutions through an independent, member-owned cooperative network.

Iris Messenger LLC of Portsmouth – Iris Messenger is a secure, HIPPA compliant telehealth platform that connects important people in a child’s support network.

Measured Air Performance of Manchester – Measured Air Performance developed and launched SmartStackTM in 2018. This innovative product monitors the cleanliness of lab exhaust air and indexes the associated exhaust fans accordingly, driving significant energy savings.

NextStep HealthTech of Durham – NextStep HealthTech is a mission-driven technology company working to improve access to care and health literacy for people suffering from substance use disorder and related behavioral health conditions.

Reflen of Bedford and Hanover – Reflen’s AI platform enables the enterprise to wrap new employee experiences around their current software. Reflen provides a smart layer on top of applications enabling the enterprise to author more efficient pathways to employee success.

The Millworks Fund Series III is in its third year and composed of 40 individual investors from across the state. The Business Finance Authority has matched the fund’s donations for the competition.

The contest was sponsored by Alpha Loft Founding Partners, Oracle+Dyn and Borealis Ventures. New Sky Productions was a gold star sponsor of the event.