Pappy van Winkle NHLC raffle raised $10,500 for NH Lodging and Restaurant Association

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from left to right, Nicole Brassard Jordan, NHLC director of marketing, merchandising and warehousing, NHLC Chairman Joseph Mollica, NHLRA President & CEO Mike Somers, and NHLC Deputy Commissioner Michael Milligan.

CONCORD, NH – Through a special raffle initiative aimed at showcasing both the New Hampshire Liquor Commission’s (NHLC) array of exclusive and premium products and the state’s lodging and dining options, NHLC raised $10,500 to support the New Hampshire Lodging & Restaurant Association (NHLRA)’s statewide Restaurant Week NH.

This past fall, NHLC teamed up with NHLRA for the Pappy Van Winkle Raffle & Exclusive Tasting Experience, New Hampshire’s first raffle of the extremely rare and coveted Pappy Van Winkle’s Family Reserve 23yr Kentucky straight bourbon whiskey. The raffle drew more than 100 entries.

“We are pleased the Pappy Van Winkle Raffle & Exclusive Tasting Experience has raised $10,500 for NHLRA’s Restaurant Week NH,” said NHLC Chairman Joseph Mollica. “This special initiative put the best dining and lodging destinations in New Hampshire on display alongside the extraordinary selection of premium and exclusive products offered by NHLC. Our top priority is always to deliver record revenues to the New Hampshire General Fund and this raffle served as both an excellent opportunity to bolster and burnish our brand, and also to help raise critical funding for an important partner in our record-breaking success.”

The raffle featured the chance to win a bottle of Pappy Van Winkle’s Family Reserve 23yr bourbon, a one-of-a-kind trip to New Hampshire for an exclusive Pappy Van Winkle tasting and fine dining experience, and VIP access to the Distiller’s Showcase of Premium Spirits, the largest spirit tasting event in New England featuring more than 400 premium and ultra-premium spirits. Raffle proceeds support NHLRA’s 6th Annual Restaurant Week NH, eight days of culinary adventure running March 24 through March 31, 2017.

“Restaurant Week NH is a great opportunity for visitors to experience the incredible cuisine New Hampshire has to offer, and for locals to discover new favorites,” said NHLRA CEO Mike Somers. “We’re proud to have the vital support of NHLC as we celebrate New Hampshire’s thriving culinary scene.”

Kristopher Romero of Salem was chosen the winner of the Pappy Van Winkle Raffle & Exclusive Tasting Experience. As the winner, Romero and his wife Arlene took part in a one-of-a-kind fine dining and bourbon tasting experience at the Hanover Street Chophouse in Manchester, during which guests enjoyed multiple courses served alongside samples of Pappy Van Winkle’s family of products. Romero also received VIP access to the Distiller’s Showcase of Premium Spirits, along with receiving his bottle of Pappy Van Winkle’s Family Reserve 23yr Kentucky straight bourbon whiskey.

NHLC has worked with suppliers and brokers to raise more than $1.03 million for nonprofit organizations making an impact in New Hampshire during the past four years. In addition to NHLRA, Homes for Our Troops, Operation Care for Troops, Easterseals New Hampshire, Toys for Tots, New Hampshire Food Bank, Granite United Way, Concord Hospital, Animal Rescue League of New Hampshire, and the Wildlife Heritage Foundation of New Hampshire have all benefitted from NHLC’s support.

About the New Hampshire Liquor Commission 

The New Hampshire Liquor Commission (NHLC) operates 79 retail locations throughout the Granite State and serves more than 11 million customers each year. More than $3 billion in net profits has been raised since the first store opened in 1934. NHLC set an all-time sales record in Fiscal Year 2016, generating $678.4 million in gross sales, an increase of $36.3 million – or 5.65% – over the previous fiscal year. Total liquor net profits reached $159 million, of which $156 million was transferred to the New Hampshire General Fund, which is used to fund programs including education, health and social services, transportation and natural resource protection, and $3 million was transferred to New Hampshire’s Alcohol Abuse Prevention and Treatment Fund, which utilizes a percentage of NHLC profits to fund addiction treatment and prevention programs.

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About Carol Robidoux 5820 Articles
Journalist and editor of, a hyperlocal news and information site for Manchester, NH.