MANCHESTER, NH – The Greater Manchester Chamber and Facebook have partnered together to provide a free digital skills training to New Hampshire Businesses to help prepare them for the upcoming holiday season. This Boost with Facebook – Holiday Bootcamp, is designed to help businesses sharpen their digital skills and effectively utilize social media to attract customers.
This free event will take place at the DoubleTree by Hilton in downtown Manchester this Friday, November 8th from 10 a.m. to noon, registration begins at 9:30 a.m. The event will feature presentations from Facebook, The Greater Manchester Chamber, and Berneice Van Der Berg of Moonlight Meadery of Londonderry.
“The Greater Manchester Chamber is passionate about bringing diverse resources to small business owners, and this partnership with Facebook is a great example of this,” said Lauren Getts, Director of Marketing and Communications with the Greater Manchester Chamber. “By using digital marketing tactics, small businesses can reach new audiences in both cost-effective and measurable ways. This workshop with Facebook is a great way to get started, and if business owners need further support moving forward, the Chamber can connect them with a number of member businesses who are experts in the digital space.”
The event will kick off with Moonlight Meadery sharing their experience creating an online buzz around the holidays. Following these remarks, attendees will learn best practices for using social media for customer engagement, ways to attract new customers around the holidays, and take part in an interactive workshop on how to use different social media tools, like Instagram Stories, for businesses.
“Social media, and Facebook in particular, has been the single most effective tool for us in promoting our brand and finding new customers,” Van Der Berg said, “With holiday events and the gift-giving season being our busiest time of year, our marketing strategy is critical at this time to connect with current and new customers when they are ready to buy.”
As more and more consumers become digital-first shoppers, learning digital skills and best practices is increasingly important for small businesses to succeed. Nearly one-half of small businesses say social media is important when communicating with customers and clients. However, many small business owners report that running a business day in and day out leaves them with little time to learn new digital skills, like how the Facebook platform can help them reach new customers to increase sales. This Boost with Facebook Holiday Bootcamp is aiming to achieve just that.
“Small businesses are the foundation of our economy so supporting these entrepreneurs is crucial during the holiday season when people and businesses are ready to spend money,” said Diana Doukas, Small Business & Community Engagement Program Manager at Facebook.