CONCORD, N.H. – Recently the New Hampshire Liquor Commission (NHLC) was honored as having the best retail innovation among the nation’s 18 control states according to StateWays Magazine, a publication that tracks issues and subjects relating to the beverage alcohol control state system.
The magazine named NHLC a leader among alcohol control states for its strategic partnerships with restaurants during key annual consumer events. During both New Hampshire Distiller’s Week, which occurs each November and draws hundreds of spirits brands, ambassadors, distillers and blenders, and New Hampshire Wine Week, which takes place in January and attracts the world’s top winemakers, NHLC engages consumers through creative events at dozens of Granite State restaurants.
“We are relentless in our efforts to maximize revenue for the state of New Hampshire and to enhance the customer experience at all 77 NH Liquor & Wine Outlets statewide,” said NHLC Chairman Joseph Mollica. “We could not achieve our success without our dedicated team of 1,400 employees, who work tirelessly to create the best possible consumer experience for our 12 million annual customers.”