MANCHESTER, NH — Northeast Utilities — parent company of PSNH and other subsidiaries announced Jan. 7 that it will begin doing business under the new brand name of Eversource Energy, starting February 2.
All of the company’s subsidiaries, including Public Service Company of New Hampshire (PSNH), Connecticut Light and Power Company (CL&P), NSTAR Electric, NSTAR Gas, Western Massachusetts Electric Company (WMECO) and Yankee Gas Services Company (Yankee Gas) will adopt and operate under the Eversource name.
The Northern Pass is also a subsidiary of Northeast Utilities.
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“Energy is what brings us all together, and Eversource reflects the one-company focus we have been driving for the last few years,” said Tom May, chairman, president and chief executive officer of Northeast Utilities. “Consolidating our brand was the obvious next step for us as we continually strive to improve energy delivery and customer service to our 3.6 million electricity and natural gas customers across the region.”
According to a story in the Hartford Courant, the Eversource Energy trademark describes the brand as relating to the “installation, repair and maintenance of equipment and construction of facilities used in the generation, storage, transmission, and distribution of electricity and natural gas.”
The trademarked logo has the name, Eversource Energy, one word above the other. The “o” in Eversource is solid and has two while lines through it.
The company’s re-branding initiative will officially take place on February 2. Customers will receive more information regarding the brand change after the launch. As part of the change, Eversource plans to trade on the NYSE under the ticker symbol ES. Changes to the company’s ticker symbol are expected to be effective at the beginning of trading on Thursday, February 19, 2015.