Monarchs seek new ownership

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MANCHESTER, N.H. – The Manchester Monarchs Hockey Club, the ECHL affiliate of the Los Angeles Kings, have hired The Sports Advisory Group in hopes of seeking a new ownership group committed to the local Manchester community.

Located in Maryland, the Sports Advisory Group is a specialized professional sports team broker that represents clients in the sale and acquisition of Minor and Major League sports teams.

“We look forward to finding the right person or group to continue the affordable, family-friendly, and championship-caliber professional ice hockey experience here in New Hampshire,” said Manchester Monarchs President and CEO, Brian Cheek.

“I have long been familiar with the Monarchs’ strong brand,” said Tommy George, Senior Associate at The Sports Advisory Group. “The team occupies an esteemed position and reputation in the professional hockey landscape, and I know this is a fun, fulfilling business for one looking to continue its tradition.”

“The Monarchs brand has solid household name recognition across New England and the League,” added Cheek. “The team has certainly made an impact in the community with fans, our corporate sponsors and the countless non-profit organizations that have benefitted through the Monarchs Care Foundation. The legacy of Monarchs hockey in Manchester is second to none. Our goal is to preserve the consistency of day-to-day operations both on and off the ice. Tickets are being sold. Group events are being planned and Max will continue to host birthday parties.”

As of Jan. 18, the Monarchs are averaging 2,492 fans per game this season, 25th among 27 teams in the ECHL.