The following statement was issued by the Market Basket/Demoulas Board of Directors on July 30, according to a post on the We Are Market Basket daily blog:
“We want Market Basket associates back to work and reiterate that they can return without fear of penalty. We again acknowledge and understand how difficult this situation has been for associates. However, we also need to have associates working to support stores, customers and vendors. We need associates to return to work on Monday August 4th. We understand that some associates may choose not to return, consequently we will begin advertising for employment opportunities. Our hope and strong preference is to have Market Basket’s incredible associates return to work. Again, any associate that wants to return will be welcomed and not penalized.”
Based on initial reaction to the latest missive, via Twitter, setting down ultimatums, letting old employees go and hiring new ones may not reverse the unraveling of Market Basket and its bottom line, or end the controversy anytime soon – and may further alienate customers:
#MarketBasket job fairs Aug 4-5 for employees, Aug 6 for outside hires. Are fairs indication of what the company expects for possible sale? #MarketBasket shows the failure of our cultural ethos. Everyone was winning, Shareholders, executives, & workers http://www.esquire.com/blogs/news/market-basket-fight?click=feed …
Meanwhile, a Market Basket Strong T-shirt is now being sold via mydemoulas.com for $11.00 Each / with 50 percent profits going to Market Basket Warehouse/Truckdriver Fund on GoFundMe.
Also circulating, anthems and price comparison charts, underscoring the loyalty and hype that has propelled Market Basket to such widespread popularity.