Manchester soliciting offers for city-wide branding strategy

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MANCHESTER, N.H. – On Tuesday, the City of Manchester released a request for proposals from advertising and marketing agencies in the hopes of developing a brand that can attract prospective businesses, developers, residents and tourists.

According to an announcement from the Manchester Economic Development Office, or MEDO, the brand presented within the proposal should represent the city’s government, businesses, organizations and residents and instill a sense of civic pride while also creating design standards for future marketing and communication material.

The expected budget for the city’s branding initiative is estimated between $1 and $1.5 million, and the partnership between the city and the agency with the winning proposal would last five years, with the city having the option to extend the partnership.

Proposals are due by Tuesday, Dec. 20 at 4 p.m.  Any inquiries for information should be directed to MEDO Director Jodie Nazaka at jnazaka@manchesternh.gov.


 

About this Author

andrewsylvia

Andrew Sylvia

Assistant EditorManchester Ink Link

Born and raised in the Granite State, Andrew Sylvia has written approximately 10,000 pieces over his career for outlets across Massachusetts, New Hampshire and Vermont. On top of that, he's a licensed notary and licensed to sell property, casualty and life insurance, he's been a USSF trained youth soccer and futsal referee for the past six years and he can name over 60 national flags in under 60 seconds according to that flag game app he has on his phone, which makes sense because he also has a bachelor's degree in geography (like Michael Jordan). He can also type over 100 words a minute on a good day.