Former Ski NH exec Alice Pearce named executive director of NH Made

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Alice Pearce
Alice Pearce

EPPING, NH – Alice Pearce of North Woodstock has been named by the NH MADE board of trustees as the organization’s new executive director.

In early December, Pearce began working alongside outgoing executive director Trish Ballantyne. In her new role with NH MADE, Pearce will work with its board of directors and team on deepening the organization’s financial base, strengthening current programs and partnerships and developing new marketing opportunities.

Pearce served most recently as executive director of NH Granite State Ambassadors and prior to that, for 21 years as president of Ski NH. In recognition of her efforts at Ski NH, Pearce received Ski NH’s Whitney Award for outstanding contribution to the state’s ski industry and a commendation from the governor for service and commitment to one of New Hampshire’s most important industries.

“NH Made is excited to welcome Alice Pearce as our new executive director,” said Kristine Mossey, chairman of the board of directors. “Alice has been working with New Hampshire nonprofit organizations for many years. Her experience, talent and love of our state will enable NH Made to grow our organization and better serve our members.”

“I’m looking forward to getting to know our members and working with them and our team to help grow and develop their businesses,” Pearce said. The board and staff are committed and passionate about what we do, and I’m excited to be able to help further develop and enhance NH MADE’s programs and services.”

Pearce is a graduate of Leadership NH and has served on several state and local boards, including the Governor’s Advisory Committee on Travel and Tourism, the NH Travel Council, NH Public Television Board of Governors and the Lincoln-Woodstock School Board.

NH MADE is a not-for-profit member organization guided by a mission to strengthen New Hampshire’s economy by increasing the awareness of and demand for New Hampshire made products and services.  Feel great about investing in your local economy by supporting small businesses close to home! For unique ideas or to learn more about NH MADE and its 800 members state-wide, visit or call 603-679-9800.

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Journalist and editor of, a hyperlocal news and information site for Manchester, NH.