‘Don’t believe me, just watch!’
He was on his way to Concord, but had enough time to stop in for a free coffee (“we take it black in start-up land”) and even check in on how the promotion was going.
So far, pretty great, says von Wallenstein.
His Adored Street Team is stationed during the morning rush all week at the “still under construction” newly renovated Common Man northbound outpost, including Sam Boghigian and Dylan Lustig. They are there passing out promotional coffee cards by the Irving gas pumps, while Dan Vine, Adored’s tech guy, has been inside, working incognito to smooth out any kinks in the app as they arise.
It’s the same drill in the afternoon, only on the southbound side of I-93, free coffee Monday through Thursday during the promotional period. New incentives at The Common Man Roadside will be added going forward, von Wallenstein says.
That’s what keeps it exciting for consumers.
“The goal for Adored at the Common Man Roadside is to get people in the door,” says von Wallenstein, no stranger to problem solving – he’s the former Chief Technologist for Dyn Inc., a Manchester-based tech company specializing in Internet performance optimization.
“The thing every business understands is the need to build loyalty among customers. It’s what keeps you up at night. Adored is a way to do that – not only with the customers you have, but in building relationships with new loyal customers,” von Wallenstein says.
Which is why Boghigian and Lustig were hovering under the gas pump canopy passing out promotional certificates, luring customers into the rest stop who otherwise might have just gassed up and been on their way.
Currently Adored is partnered with several popular eateries, bars and businesses in Manchester, with more partnerships in the wings – including a New Hampshire-based brewery and ski resort.
Although it’s premature to name names, von Wallenstein described what’s in store for Adored app users.
“We bring engagement and upselling to businesses interested in providing ‘kick-ass automatic loyalty’ to their brands. For example, Adored users will not only get rewards with the local brewery, but anytime they step into a bar or restaurant with that featured brewery’s products, Adored will tell you which seasonal brew is available,” says von Wallenstein.
Real time promotions to local ski areas will also be available soon, with next-day weather reports and rewards for extending your stay with the purchase of an additional lift ticket.
User information is anonymously gathered, so your smart phone will let Adored know your usual habits, likes and dislikes. Heading home on I-93 after a weekend of skiing? Adored will gently remind you that you can stop by The Common Man Roadside just before you hit the Hooksett Tolls and suggest you pick up some heat-and-serve lasagna, along with your free coffee, so you don’t have to cook.
“Sure, there are some people for whom Adored won’t make sense. But if you want to cut through the noise of information you get via your phone and get the kind of information that matters to you, installing it will only enhance your life,” says von Wallenstein.
“I would rather create an app that some people love and some people hate, than one that is just ‘meh’ to everyone,” he says. “I’d rather deliver delight to those looking for it.”
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