Apotheca Flowers and Gifts: Look what just popped-up on Elm Street

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Apotheca Flower Shoppe of Goffstown has opened up a pop-up shop on Elm Street. Courtesy Photo

MANCHESTER, NH — Downtown is beginning to look a lot like a retail destination with the addition of a pop-up gift shop at 860 Elm St. Fans of Apotheca flower shop in Goffstown will be tickled to know they now can find some of the same lovely items in the new downtown storefront.

A temporary shop opened up Dec. 6 where Lorena’s Cantina restaurant was, as a way of seeing if there is a market for this kind of retailer, says Liz Hitchcock.

“We wanted something in there that fits with the core values we’re trying to grow in the downtown,” said Hitchcock, who owns the storefront as part of Pinwheel Properties. “Apotheca cares so much about the customer experience and we wanted to give them a chance to see if we can make retail work in that space.”

The cool part, says Hitchcock is how quickly it came together – from idea to reality.

“We had reached out about a half-week beforehand with no real plan in place –  just to see if there was interest, but it just organically happened and came together,” Hitchcock said.

Interior shot via Apotheca on Instagram.

According to Apotheca’s Instagram story post, “When the Bookery calls, you say yes!,” according to owner Alyssa Van Guilder, who added the caption to a photograph of the Apotheca sign going up. You can see more photos and video via their Instagram page, where they are featuring a mix of gifts, flowers and home decor.

“We’re super excited to work with another local New Hampshire establishment that cares so deeply for customers and customer experience,” Hitchcock said.

Seeing a retail revival in the downtown is an often repeated goal of city officials and residents alike. Apotheca joins several other existing retailers who are open for business with plenty of time to shop before the holiday season ends.


List via Intown Manchester’s Downtown Retail Guide

Antiques on Elm

321 Elm Street

603-606-1736

Website


Bellman Jewelers

1650 Elm Street

603-625-4653

Website


Bookery

844 Elm Street

603-836-6600

Website


Castro’s Back Room

972 Elm Street

603-606-785

Website


Chalifour’s Flowers, Gifts and Gourmet

46 Elm Street

603-623-8844

Website


Creative Framing Solutions

83 Hanover Street

603-320-5988

Website


Edible Arrangements

1000 Elm Street

603-625-1010

Website


Framers Market

1301 Elm Street

603-668-6989

Website


George’s Apparel

675 Elm Street

603-622-5441

Website


Granite State Candy Shoppe

832 Elm Street

603-218-3885

Website


Manchester Music Mill

329 Elm Street

603-623-8022

Website


Pearson’s Jewelry

926 Elm Street

603-625-8442

Website


Pop of Color

816 Elm Street

603-624-5999

Website


Runner’s Alley

669 Elm St.

603-606-6949

Website


Statement: A Shop Estella Boutique

34 Hanover Street

603-315-7627

Website


Studio 550

550 Elm St.

603.232.5597

Website


Van Otis Chocolates

341 Elm Street

603-627-1611

Website


With Heart and Hand

823 Elm Street

603-625-8100

Website

About Carol Robidoux 6507 Articles
Longtime NH journalist and publisher of ManchesterInkLink.com. Loves R&B, German beer, and the Queen City!