It’s easy to Advertise with us and reach your target audience thanks to our hyperlocal focus and extended reach via social media!
Our motto is “Where all things Manchester connect,” and we believe timely messages from local advertisers are a crucial part of that promise to our readers. We have a flexible array of options to help your business or organization tell your story.
ManchesterInkLink.com offers a simple ad structure which includes monthly reports for advertisers that give total impression and clicks data, as well as click-through rates. We can also supply information on reader “hovers” over ads via our partners at Broadstreet Ads, with the new added feature of geotargeting, so you know where your clicks are coming from.
Click here for a snapshot of recent site traffic from Google Analytics. We saw more than 140,000 average monthly page views to our site in 2016, and are approaching our 4 millionth page view since launching in June of 2014.
So, then, why invest in a hyperlocal online daily news site growing in readership daily instead of your local print publication? The exodus from print versions of newspapers is dramatic, according to Medium.com, meanwhile, we’re growing our readership daily:
At Manchester Ink Link, we put the ‘wow factor’ in your ad!
Plus, we will do everything we can to help you promote your business, wares and services to a local audience that matters, through our extended reach across social media.
InkLink boost vs. Facebook boost
If you have ever “boosted” your Facebook posts, you know that for example, $5 will extend your reach to an estimated 1,500-4,000 views over a three-day campaign. If you spent $200 to boost your Facebook post, Facebook says you can expect to reach up to 62,000 views over 30 days (minimum boost is $1 per day.)
The same $200 invested in an ad campaign on Manchester Ink Link will potentially give your business an average of 150,000 views over a 30-day campaign, and includes a dedicated social media push on both Facebook and Twitter for no extra charge, plus exposure to our more than 900 daily eNews subscribers.
Sampling of popular ad styles and services*
Monster banner: Want attention? You will command it, with a banner ad, which puts you front and center and top of mind, right above our masthead (see Elliot Health System ad below), or the Sweet Spot, right above or below the featured story (see Mag-a-Palooza ad below). Size is variable.
Amazing 3-D ‘Magic’ Cube Gallery Ad: Our most popular and high-performing ad! This displays 6 images and captions of your choosing in a very slick rotating cube (on the latest browsers). Great for capturing attention, especially when it comes to food items. The cube will accept any photo sizes, but square works best if you don’t want any auto-cropping or sizing.
Banner ad: This is your basic 300 x 250 ad which you can provide or we can help build. Can be as simple as a photograph with added text bars.
Ad of the Day: New slide populates for each day of the week, perfect for restaurants with fixed specials.
The Countdown: Countdown to a big event (like Election Day or a campaign rally!) or end of a sale. Doesn’t require an image. Displays a customizable and human-readable countdown, such as “7 days, 3 hours, and 10 minutes,” which updates automatically.
The Page Peel Image: This ad affixes itself to the top right of the screen. When a user hovers over what appears to be a “peeled” part of the page, it peels back even more and reveals an image.
The Page Peel Text: This ad affixes itself to the top right of the screen. When a user hovers over what appears to be a “peeled” part of the page, it peels back even more and reveals a specified text-only message.
The Expandable/Flyout: This is an ad which, when hovered over, will expand outward and display a second image in either the top, right, left, or bottom direction. Responsive and mobile friendly
The Scratch-off Ad: Just like a lottery scratch-off! Specify a front image that can be scratched and an optional back image that will display underneath the scratched area. You can also enter free form text to be displayed instead.
The Listing/Table: Use for a house ad or for an advertiser: Easily list movie showtimes, restaurant menus, sports schedules, event schedules, etc. Very flexible and available for many uses.
The Real Estate Gallery: An ad format specifically for Real Estate agents selling property. Displays a real estate company logo, agent’s name, up to 5 photos, and a place for images and details of the listing.
The Split-Reveal Ad: An ad, that when hovered over, splits to reveal a message. Useful for standard banners with additional info, or perhaps plain images that intrigue users to engage with the ad. Any sized image can be used.
The Flipper: A banner ad that, when hovered over, will “flip” to reveal its other side, which is a second banner ad. Impressive and fun. Note: Uses cutting edge browser features (not recommended for Internet Explorer < 10.)
Instant Twitter: Create an ad from an Twitter account username. This pulls in the latest from a *public* Twitter feed once per hour. It displays the photo, caption, and optionally, comments and like information on the post.
Instant Facebook: Create an ad from a public Facebook page. This pulls in the latest post from a Facebook feed once per hour. It displays the photo, caption, and optionally, comments and like information on the post. The Facebook page *must* have its age restrictions set to 13+ and have no country restriction. It only pulls in posts by the admin of the page, but will pull in comments by other users.
Instant Instagram: Create an ad from an Instagram account username. This pulls in the latest from a *public* Instagram feed once per hour. It displays the photo, caption, and optionally, comments and like information on the post.
The Coupon: Create a cut out-style coupon with an optional image to promote a sale or event. When your users click on it, they will be taken to a mobile-friendly page where they can print the page or keep it handy on their mobile device.
The YouTube Ad: Embed a YouTube video as an advertisement with an optional message below the embedded video. Set any width or height while being responsive and mobile friendly. It even tracks plays and views in a less-than-perfect but clever manner.
The Vimeo Ad: Embed a Vimeo™ video as an advertisement with an optional message below the embedded video. Set any width or height while being responsive and mobile friendly. It even tracks plays and views in a less-than-perfect but clever manner.
Click to Enlarge Ad: A very simple format which displays an image and a “Click to Enlarge” call to action which will open the image in a new window. Useful for store flyers and circulars. These ads typically get click rates close to 1% depending on various factors.
Slideshow Ad: Display up to 30 images that automatically rotate.
*Discounts available on 6-12 month campaigns when paid up front in full.
Other services available
- Daily eNews Takeover
- Sponsored Content
- Paid Social Posts
- Exclusive eNews Ads
Advertisers also get a chance to toot their own horn with our new Business Spotlight Q&A feature.
*Check out our Media Kit link to learn more. ASK ABOUT OUR ‘NEW BUSINESS’ AD RATE SPECIAL.
⇒ Fact: Dynamic ads get two to three times more click-thrus than static ads, based on current industry standards.
Contact Carol Robidoux at firstname.lastname@example.org or 603-930-0640.
“Manchester Ink Link provides us with a new marketing option focused on online and social-media audiences, an advertising component that hasn’t been available with other local media. We’re advertising our entire season on the Ink Link, and the results have been impressive – our amazing cube ad has had more than 130,000 views in the past month, with 537 clicks to our site.” – Jen Graham, former Marketing Coordinator for the Palace Theatre
“Intown Manchester has been working with Carol and Manchester Ink Link with web ads since June, for Summerfest. We have received amazing response to our ads and have decided to continue to use Manchester Ink link in all of our marketing plans going forward. The response is excellent and the service is just as good!” – Sara Beaudry, Executive Director for Intown Manchester