ALDI opens June 23 with 100 golden tickets and a community barbecue

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ALDI opens June 23 in Manchester.
ALDI opens June 23 in Manchester.


MANCHESTER, NH – On June 23 ALDI will offer Manchester residents another shopping option as it opens its first store, located at 1111 South Willow St. With more than 1,500 stores in 34 states, ALDI is known for high-quality grocery items at incredibly low prices.

To celebrate the opening of the new Manchester store, ALDI will host a ribbon-cutting ceremony at 8:45 a.m. on June 23. The public is invited to attend. Following the ceremony, the first 100 shoppers will receive a golden ticket, each containing ALDI gift certificates of various amounts. Customers can also tour the store, sample ALDI exclusive brand products and enter an on-site sweepstakes for a chance to win a year’s supply of ALDI produce. ALDI currently carries a wide variety of fruits and vegetables, including several organic produce items.

The store will also host a barbeque on June 23, from 11 a.m. to 1 p.m., serving ALDI exclusive brand hot dogs, chips and soda to celebrate the store’s opening.

“We’re excited to bring our Simply Smarter Shopping experience to Manchester and help customers stretch their dollars with our exclusive brand products – including fresh meats, fruits, vegetables and bakery items,” said Bruce Persohn, South Windsor division vice president for ALDI. “We are committed to bringing ALDI customers the highest quality products at the lowest possible prices in a simple and easy-to-navigate shopping environment.”

Thanks to input from loyal customers, the Manchester store presents a new look, offering a modern and convenient shopping environment featuring more room for customers’ favorite products, inviting colors, high ceilings, natural lighting and environmentally-friendly building materials – such as energy-saving refrigeration and LED lighting. The store is simple to navigate with easy-to-spot product signage and prominent product prices. Shoppers can say hello to fresh with expanded cooler sections, healthy tips within the produce section and “Dietitian’s Picks” – healthy products handpicked by leading nutrition experts, all making it even easier for families to make smart choices.

In addition to the store’s new look, ALDI will bring shoppers a wide range of premium groceries from which to choose, such as organic produce, USDA Choice beef, the liveGfreeTM gluten-free product line and the SimplyNature line of products free from over 125 artificial ingredients and preservatives. All exclusive brand food products are free of added MSG , certified synthetic colors and partially hydrogenated oils.

ALDI challenges customers to switch from national brands to its exclusive brands and save up to 50 percent** on their grocery bill. To ensure its exclusive brands meet or exceed the national brands on taste and quality, ALDI conducts rigorous testing on all products. ALDI stands behind this quality with a Double Guarantee: If for any reason a customer is not 100 percent satisfied with a food product, ALDI will gladly replace the product and refund the customer’s money.

ALDI exemplifies efficiency by eliminating overhead costs through smart practices, such as a cart rental system, through which shoppers insert a quarter to release a cart and receive the quarter back upon the cart’s return. Other cost-saving practices include a smaller store footprint, open carton displays and encouragement of customers to bring their own shopping bags.

ALDI also saves shoppers money by keeping stores open during prime shopping times. The newest location will be open from 9 a.m. to 8 p.m. Monday through Saturday and from 9 a.m. to 7 p.m. on Sunday.

Over the next several years, ALDI plans to add an average of 130 new stores each year, expanding the ability to bring grocery savings to more people every day. As an employer of choice, ALDI offers employees generous wages and benefits that are higher than the national average for the retail industry. Part-time staff averaging 25 hours per week receive full health insurance benefits and dental coverage and all ALDI employees are invited to participate in the 401(k) program.

About ALDI Inc.

A leader in the grocery retailing industry, ALDI operates more than 1,500 US stores in 34 states. More than 32 million customers each month save up to 50 percent* on their grocery bills, benefiting from the ALDI simple and streamlined approach to retailing. ALDI sells the most frequently purchased grocery and household items, primarily under its exclusive brands, which must meet or exceed the national name brands on taste and quality. ALDI is so confident in the quality of its products, the company offers a Double Guarantee: If for any reason a customer is not 100 percent satisfied with any ALDI food product, ALDI will gladly replace the product and refund the purchase price. ALDI was honored with the 2015 Supermarket News Retail Achievement Award, recognizing the company for its ongoing business expansion and product evolution. For more information about ALDI, visit aldi.us.


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About Carol Robidoux 6043 Articles
Longtime NH journalist and publisher of ManchesterInkLink.com. Loves R&B, German beer, and the Queen City!